中國互聯(lián)網(wǎng)協(xié)會全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽典型案例項目過程與評析2

定　價：￥38.00

作　者：	李江予編
出版社：	機械工業(yè)出版社
叢編項：	電子商務(wù)及經(jīng)管類專業(yè)實踐教學(xué)創(chuàng)新系列教材
標　簽：	暫缺

購買這本書可以去

ISBN：	9787111479215	出版時間：	2014-10-01	包裝：	平裝
開本：	16開	頁數(shù)：	228	字數(shù)：

內(nèi)容簡介

　　本書介紹了中國互聯(lián)網(wǎng)協(xié)會“第六屆（2012～2013）全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽”的設(shè)計背景、主體內(nèi)容及其組織過程，并在目前大學(xué)生的就業(yè)問題及其相關(guān)的專業(yè)實習(xí)問題、職業(yè)能力發(fā)展問題的背景下，通過大賽的設(shè)計與組織實施來探索和推動高校相關(guān)實習(xí)模式與大學(xué)生職業(yè)能力發(fā)展模式，也期望借此能推動眾多企業(yè)的網(wǎng)絡(luò)商務(wù)意識和能力。本書收集了大賽中參賽學(xué)生的8個典型案例，每一個案例都體現(xiàn)了不同的商業(yè)領(lǐng)域、問題領(lǐng)域及其網(wǎng)絡(luò)商務(wù)策略，包括參賽大學(xué)生在對參賽項目的選擇過程、團隊組建與協(xié)作、方案設(shè)計及實施過程、大賽期間所遇到的問題，也包括指導(dǎo)教師和專家的一些深度點評意見。這些案例展示了參賽大學(xué)生針對特定的商業(yè)問題和需求尋求以網(wǎng)絡(luò)應(yīng)用為主要解決方案的過程，體現(xiàn)了分析與實施的完整過程，體現(xiàn)了對網(wǎng)絡(luò)特征及其有效商務(wù)的應(yīng)用策略。本書適合作為普通高校、各級職業(yè)院校相關(guān)專業(yè)實踐實習(xí)的教材，也可以作為大學(xué)生拓展自己職業(yè)發(fā)展能力與創(chuàng)業(yè)能力的教材，還可以作為社會了解當代大學(xué)生創(chuàng)新能力的一個窗口。對于尋求變革、拓展市場、提升競爭能力的企業(yè)，也可以通過對本書的思考和探索過程來深度借鑒基于網(wǎng)絡(luò)的業(yè)務(wù)創(chuàng)新與業(yè)務(wù)變革模式。

作者簡介

暫缺《中國互聯(lián)網(wǎng)協(xié)會全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽典型案例項目過程與評析2》作者簡介

圖書目錄

大賽寄語
前言
第1 章大賽概述··············································· 1
1.1 大賽簡介················································· 1
1.2 大賽組織機構(gòu)·········································· 2
1.3 大賽的特點與創(chuàng)新舉措·························· 3
1.4 賽事設(shè)置················································· 4
1.5 大賽議程················································· 6
1.6 大賽評分規(guī)則·········································· 6
第2 章 “農(nóng)郵天下”項目計劃························ 10
2.1 團隊介紹··············································· 10
2.2 選題經(jīng)過··············································· 10
2.3 方案························································11
2.4 競賽成果··············································· 31
2.5 專家點評··············································· 34
第3章 “e 路通”——基于微信平臺的商場
數(shù)字化營銷設(shè)計與實踐······················· 36
3.1 團隊介紹··············································· 36
3.2 選題經(jīng)過··············································· 36
3.3 方案······················································· 37
3.4 競賽成果··············································· 56
3.5 專家點評··············································· 63
第4 章 “首席食客”——點餐系統(tǒng)創(chuàng)業(yè)項目
方案······················································ 67
4.1 團隊介紹··············································· 67
4.2 選題經(jīng)過··············································· 67
4.3 方案······················································· 68
4.4 競賽成果··············································· 92
4.5 專家點評··············································· 92
第5 章 “我使用，我改變”——郵儲銀行
電子銀行農(nóng)村市場推廣策劃方案······· 94
5.1 團隊介紹··············································· 94
5.2 選題經(jīng)過··············································· 95
5.3 方案······················································· 95
5.4 競賽成果··············································114
5.5 專家點評··············································115
第6 章中國移動飛信校園應(yīng)用及營銷推廣·····116
6.1 團隊介紹··············································116
6.2 選題經(jīng)過··············································116
6.3 方案······················································117
6.4 競賽成果············································· 132
6.5 專家點評············································· 132
6.6 附件····················································· 135
第7 章龍山黑陶工藝品——龍山文化底蘊的
見證···················································· 141
7.1 團隊介紹············································· 141
7.2 選題經(jīng)過············································· 141
7.3 方案····················································· 142
7.4 競賽成果············································· 156
7.5 專家點評············································· 157
第8 章郵儲手機銀行用戶體驗優(yōu)化及移動
支付功能創(chuàng)新···································· 160
8.1 團隊介紹············································· 160
8.2 選題經(jīng)過············································· 160
8.3 方案····················································· 161
8.4 競賽成果············································· 191
8.5 專家點評············································· 192
第9 章利用互聯(lián)網(wǎng)改善區(qū)域性服務(wù)類企業(yè)
客戶關(guān)系管理——天姿高端婚紗
攝影運營優(yōu)化策劃書························· 194
9.1 團隊介紹············································· 194
9.2 選題經(jīng)過············································· 194
9.3 方案····················································· 195
9.4 競賽成果············································· 214
9.5 專家點評············································· 216
附錄大賽主辦、協(xié)辦機構(gòu)···························· 218
·VIII
·