中國互聯(lián)網協(xié)會全國大學生網絡商務創(chuàng)新應用大賽典型案例項目過程與評析2

定　價：￥38.00

作　者：	李江予編
出版社：	機械工業(yè)出版社
叢編項：	電子商務及經管類專業(yè)實踐教學創(chuàng)新系列教材
標　簽：	暫缺

購買這本書可以去

ISBN：	9787111479215	出版時間：	2014-10-01	包裝：	平裝
開本：	16開	頁數：	228	字數：

內容簡介

　　本書介紹了中國互聯(lián)網協(xié)會“第六屆（2012～2013）全國大學生網絡商務創(chuàng)新應用大賽”的設計背景、主體內容及其組織過程，并在目前大學生的就業(yè)問題及其相關的專業(yè)實習問題、職業(yè)能力發(fā)展問題的背景下，通過大賽的設計與組織實施來探索和推動高校相關實習模式與大學生職業(yè)能力發(fā)展模式，也期望借此能推動眾多企業(yè)的網絡商務意識和能力。本書收集了大賽中參賽學生的8個典型案例，每一個案例都體現(xiàn)了不同的商業(yè)領域、問題領域及其網絡商務策略，包括參賽大學生在對參賽項目的選擇過程、團隊組建與協(xié)作、方案設計及實施過程、大賽期間所遇到的問題，也包括指導教師和專家的一些深度點評意見。這些案例展示了參賽大學生針對特定的商業(yè)問題和需求尋求以網絡應用為主要解決方案的過程，體現(xiàn)了分析與實施的完整過程，體現(xiàn)了對網絡特征及其有效商務的應用策略。本書適合作為普通高校、各級職業(yè)院校相關專業(yè)實踐實習的教材，也可以作為大學生拓展自己職業(yè)發(fā)展能力與創(chuàng)業(yè)能力的教材，還可以作為社會了解當代大學生創(chuàng)新能力的一個窗口。對于尋求變革、拓展市場、提升競爭能力的企業(yè)，也可以通過對本書的思考和探索過程來深度借鑒基于網絡的業(yè)務創(chuàng)新與業(yè)務變革模式。

作者簡介

暫缺《中國互聯(lián)網協(xié)會全國大學生網絡商務創(chuàng)新應用大賽典型案例項目過程與評析2》作者簡介

圖書目錄

大賽寄語
前言
第1 章大賽概述··············································· 1
1.1 大賽簡介················································· 1
1.2 大賽組織機構·········································· 2
1.3 大賽的特點與創(chuàng)新舉措·························· 3
1.4 賽事設置················································· 4
1.5 大賽議程················································· 6
1.6 大賽評分規(guī)則·········································· 6
第2 章 “農郵天下”項目計劃························ 10
2.1 團隊介紹··············································· 10
2.2 選題經過··············································· 10
2.3 方案························································11
2.4 競賽成果··············································· 31
2.5 專家點評··············································· 34
第3章 “e 路通”——基于微信平臺的商場
數字化營銷設計與實踐······················· 36
3.1 團隊介紹··············································· 36
3.2 選題經過··············································· 36
3.3 方案······················································· 37
3.4 競賽成果··············································· 56
3.5 專家點評··············································· 63
第4 章 “首席食客”——點餐系統(tǒng)創(chuàng)業(yè)項目
方案······················································ 67
4.1 團隊介紹··············································· 67
4.2 選題經過··············································· 67
4.3 方案······················································· 68
4.4 競賽成果··············································· 92
4.5 專家點評··············································· 92
第5 章 “我使用，我改變”——郵儲銀行
電子銀行農村市場推廣策劃方案······· 94
5.1 團隊介紹··············································· 94
5.2 選題經過··············································· 95
5.3 方案······················································· 95
5.4 競賽成果··············································114
5.5 專家點評··············································115
第6 章中國移動飛信校園應用及營銷推廣·····116
6.1 團隊介紹··············································116
6.2 選題經過··············································116
6.3 方案······················································117
6.4 競賽成果············································· 132
6.5 專家點評············································· 132
6.6 附件····················································· 135
第7 章龍山黑陶工藝品——龍山文化底蘊的
見證···················································· 141
7.1 團隊介紹············································· 141
7.2 選題經過············································· 141
7.3 方案····················································· 142
7.4 競賽成果············································· 156
7.5 專家點評············································· 157
第8 章郵儲手機銀行用戶體驗優(yōu)化及移動
支付功能創(chuàng)新···································· 160
8.1 團隊介紹············································· 160
8.2 選題經過············································· 160
8.3 方案····················································· 161
8.4 競賽成果············································· 191
8.5 專家點評············································· 192
第9 章利用互聯(lián)網改善區(qū)域性服務類企業(yè)
客戶關系管理——天姿高端婚紗
攝影運營優(yōu)化策劃書························· 194
9.1 團隊介紹············································· 194
9.2 選題經過············································· 194
9.3 方案····················································· 195
9.4 競賽成果············································· 214
9.5 專家點評············································· 216
附錄大賽主辦、協(xié)辦機構···························· 218
·VIII
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