商務(wù)數(shù)據(jù)可視化（第2版 全彩微課版）

項(xiàng)目一? 初識(shí)商務(wù)數(shù)據(jù)可視化................1
任務(wù)一　認(rèn)知商務(wù)數(shù)據(jù)可視化........2
活動(dòng)　1 了解商務(wù)數(shù)據(jù)可視化的意義..................2
活動(dòng)　2 掌握商務(wù)數(shù)據(jù)可視化的基本原則...............3
活動(dòng)　3 認(rèn)識(shí)商務(wù)數(shù)據(jù)可視化的常用工具...............4
任務(wù)二　商務(wù)數(shù)據(jù)可視化的基本流程..................4
活動(dòng)　1 明確商務(wù)數(shù)據(jù)可視化的需求.................5
活動(dòng)　2 做好數(shù)據(jù)準(zhǔn)備....................6
活動(dòng)　3 制作商務(wù)數(shù)據(jù)可視化作品..............8
拓展閱讀.............................................9
課后實(shí)訓(xùn)：認(rèn)識(shí)商務(wù)數(shù)據(jù)可視化...　11
項(xiàng)目二　商務(wù)數(shù)據(jù)可視化圖表的設(shè)計(jì)與優(yōu)化 .....12
任務(wù)一　初識(shí)商務(wù)數(shù)據(jù)可視化圖表..................................　13
活動(dòng)　1 認(rèn)識(shí)商務(wù)數(shù)據(jù)可視化圖表的類(lèi)型..................................13
活動(dòng)　2 掌握商務(wù)數(shù)據(jù)可視化圖表的構(gòu)成要素..........................22
任務(wù)二　商務(wù)數(shù)據(jù)可視化圖表的設(shè)計(jì)..................................　23
活動(dòng)　1 選擇商務(wù)數(shù)據(jù)可視化圖表..................................23
活動(dòng)　2 制作商務(wù)數(shù)據(jù)可視化圖表..........................25
任務(wù)三　商務(wù)數(shù)據(jù)可視化圖表的優(yōu)化..................................　30
活動(dòng)　1 優(yōu)化商務(wù)數(shù)據(jù)可視化圖表的色彩.....................30
活動(dòng)　2 優(yōu)化商務(wù)數(shù)據(jù)可視化圖表的布局.....................32
拓展閱讀..........................................　34
課后實(shí)訓(xùn)：制作并優(yōu)化商務(wù)數(shù)據(jù)可視化圖表.................　35
項(xiàng)目三　市場(chǎng)數(shù)據(jù)可視化...36
任務(wù)一　市場(chǎng)發(fā)展行情數(shù)據(jù)可視化 .............................　37
活動(dòng)　1 市場(chǎng)容量數(shù)據(jù)可視化......37
活動(dòng)　2 市場(chǎng)需求量數(shù)據(jù)可視化...42
活動(dòng)　3 市場(chǎng)集中度數(shù)據(jù)可視化...44
任務(wù)二　市場(chǎng)選品數(shù)據(jù)可視化.....　46
活動(dòng)　1 行業(yè)商品搜索數(shù)據(jù)可視化..............................46
活動(dòng)　2 行業(yè)熱銷(xiāo)商品屬性數(shù)據(jù)可視化..............................48
活動(dòng)　3 行業(yè)熱銷(xiāo)商品價(jià)格數(shù)據(jù)可視化..............................50
任務(wù)三　市場(chǎng)競(jìng)爭(zhēng)數(shù)據(jù)可視化.....　51
活動(dòng)　1 市場(chǎng)商家競(jìng)爭(zhēng)情況數(shù)據(jù)可視化..............................51
活動(dòng)　2 競(jìng)爭(zhēng)店鋪商品銷(xiāo)售數(shù)據(jù)可視化..............................53
活動(dòng)　3 競(jìng)爭(zhēng)店鋪商品上下架時(shí)間數(shù)據(jù)可視化......................54
拓展閱讀..........................................　58
課后實(shí)訓(xùn)：對(duì)市場(chǎng)數(shù)據(jù)進(jìn)行可視化處理　.............................　60
項(xiàng)目四　商品數(shù)據(jù)可視化...61
任務(wù)一　商品采購(gòu)成本數(shù)據(jù)可視化 .............................　62
活動(dòng)　1 商品采購(gòu)價(jià)格數(shù)據(jù)可視化..............................62
活動(dòng)　2 商品采購(gòu)金額數(shù)據(jù)可視化..............................63
任務(wù)二　商品銷(xiāo)售數(shù)據(jù)可視化.....　65
活動(dòng)　1 商品銷(xiāo)售關(guān)鍵指標(biāo)數(shù)據(jù)可視化..............................65
活動(dòng)　2 商品銷(xiāo)售 SKU 數(shù)據(jù)可視化..............................69
活動(dòng)　3 商品評(píng)價(jià)數(shù)據(jù)可視化......71
任務(wù)三　商品庫(kù)存數(shù)據(jù)可視化.....　74
活動(dòng)　1 商品庫(kù)存數(shù)量數(shù)據(jù)可視化..............................74
活動(dòng)　2 商品庫(kù)存周轉(zhuǎn)率數(shù)據(jù)可視化..............................77
拓展閱讀..........................................　78
課后實(shí)訓(xùn)：對(duì)商品數(shù)據(jù)進(jìn)行可視化處理　.............................　79
項(xiàng)目五　客戶(hù)數(shù)據(jù)可視化...　80
任務(wù)一　客戶(hù)特征數(shù)據(jù)可視化.....　81
活動(dòng)　1 訪客地域分布數(shù)據(jù)可視化..............................81
活動(dòng)　2 客戶(hù)群體特征數(shù)據(jù)可視化..............................83
活動(dòng)　3 客戶(hù)結(jié)構(gòu)數(shù)據(jù)可視化......88
任務(wù)二　客戶(hù)復(fù)購(gòu)情況數(shù)據(jù)可視化 .............................　91
活動(dòng)　1 客戶(hù)購(gòu)買(mǎi)頻率數(shù)據(jù)可視化..............................92
活動(dòng)　2 客戶(hù)復(fù)購(gòu)時(shí)間間隔數(shù)據(jù)可視化..............................96
任務(wù)三　客戶(hù)行為數(shù)據(jù)可視化.....　99
活動(dòng)　1 訪客時(shí)段分布數(shù)據(jù)可視化...........................　100
活動(dòng)　2 客戶(hù)購(gòu)買(mǎi)行為數(shù)據(jù)可視化............................102
活動(dòng)　3 客戶(hù)流失數(shù)據(jù)可視化...　104
拓展閱讀........................................107
課后實(shí)訓(xùn)：對(duì)客戶(hù)數(shù)據(jù)進(jìn)行可視化處理　...........................109
項(xiàng)目六　營(yíng)銷(xiāo)推廣數(shù)據(jù)可視化............　110
任務(wù)一　關(guān)鍵詞推廣數(shù)據(jù)可視化 ...........................111
活動(dòng)　1 關(guān)鍵詞展現(xiàn)量與點(diǎn)擊量數(shù)據(jù)可視化............................111
活動(dòng)　2 關(guān)鍵詞轉(zhuǎn)化率數(shù)據(jù)可視化............................112
活動(dòng)　3 關(guān)鍵詞展現(xiàn)量與點(diǎn)擊率數(shù)據(jù)可視化............................114
任務(wù)二　短視頻推廣數(shù)據(jù)可視化 ...........................115
活動(dòng)　1 短視頻播放量數(shù)據(jù)可視化............................115
活動(dòng)　2 短視頻點(diǎn)贊 / 評(píng)論數(shù)據(jù)可視化............................116
活動(dòng)　3 短視頻轉(zhuǎn)化率數(shù)據(jù)可視化............................117
任務(wù)三　直播推廣數(shù)據(jù)可視化...118
活動(dòng)　1 直播平臺(tái)用戶(hù)年齡結(jié)構(gòu)數(shù)據(jù)可視化............................119
活動(dòng)　2 單頻道直播趨勢(shì)數(shù)據(jù)可視化............................120
活動(dòng)　3 直播間觀看人數(shù)數(shù)據(jù)可視化............................122
活動(dòng)　4 直播商品數(shù)據(jù)可視化....123
拓展閱讀........................................124
課后實(shí)訓(xùn)：對(duì)營(yíng)銷(xiāo)推廣數(shù)據(jù)進(jìn)行可視化處理...............126
項(xiàng)目七　運(yùn)營(yíng)成果數(shù)據(jù)可視化............128
任務(wù)一　店鋪流量數(shù)據(jù)可視化...129
活動(dòng)　1 店鋪流量明細(xì)數(shù)據(jù)可視化............................129
活動(dòng)　2 店鋪流量結(jié)構(gòu)數(shù)據(jù)可視化............................132
活動(dòng)　3 店鋪流量趨勢(shì)數(shù)據(jù)可視化............................133
任務(wù)二　店鋪銷(xiāo)售數(shù)據(jù)可視化...134
活動(dòng)　1 店鋪銷(xiāo)售額趨勢(shì)數(shù)據(jù)可視化............................134
活動(dòng)　2 商品銷(xiāo)售額增長(zhǎng)率數(shù)據(jù)可視化............................137
活動(dòng)　3 商品銷(xiāo)售額與支付轉(zhuǎn)化率數(shù)據(jù)可視化....................139
活動(dòng)　4 商品銷(xiāo)售數(shù)據(jù)指標(biāo)相關(guān)性分析可視化....................141
任務(wù)三　店鋪服務(wù)數(shù)據(jù)可視化...143
活動(dòng)　1 客服人員咨詢(xún)轉(zhuǎn)化率數(shù)據(jù)可視化............................143
活動(dòng)　2 店鋪考核得分?jǐn)?shù)據(jù)可視化............................145
拓展閱讀........................................147
課后實(shí)訓(xùn)：對(duì)運(yùn)營(yíng)成果數(shù)據(jù)進(jìn)行可視化處理...............147