高級(jí)商務(wù)英語(yǔ)閱讀2

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作　者：	葉興國(guó)，李慧等編
出版社：	外語(yǔ)教學(xué)與研究出版社
叢編項(xiàng)：	高級(jí)商務(wù)英語(yǔ)系列教材
標(biāo)　簽：	口語(yǔ)/生活實(shí)用英語(yǔ) 商務(wù)/職場(chǎng)英語(yǔ) 外語(yǔ)

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ISBN：	9787513568050	出版時(shí)間：	2015-11-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	263	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　《高級(jí)商務(wù)英語(yǔ)閱讀2》共14個(gè)單元，每單元由3篇長(zhǎng)度不等的閱讀材料及相應(yīng)的練習(xí)組成。同時(shí)輔以單元測(cè)試，幫助學(xué)生檢測(cè)學(xué)習(xí)效果?！陡呒?jí)商務(wù)英語(yǔ)閱讀2》選材權(quán)威，語(yǔ)言地道，絕大部分課文選自國(guó)內(nèi)外權(quán)威刊物，包括《財(cái)富》《經(jīng)濟(jì)學(xué)家》《商務(wù)周刊》《紐約時(shí)報(bào)》等；《高級(jí)商務(wù)英語(yǔ)閱讀2》涵蓋14大商務(wù)領(lǐng)域熱門話題，包括貿(mào)易、營(yíng)銷、管理物流、電子商務(wù)、知識(shí)產(chǎn)權(quán)等，既體現(xiàn)時(shí)代特征，又滿足學(xué)生學(xué)習(xí)商務(wù)知識(shí)的需要；《高級(jí)商務(wù)英語(yǔ)閱讀2》在練習(xí)設(shè)計(jì)方面不僅注重培養(yǎng)學(xué)生的閱讀能力，同時(shí)注重融入思辨型問(wèn)題，引發(fā)學(xué)生積極思考，培養(yǎng)學(xué)生的思辨能力。

作者簡(jiǎn)介

　　葉興國(guó)，上海對(duì)外經(jīng)貿(mào)大學(xué)教授，中國(guó)國(guó)際貿(mào)易學(xué)會(huì)國(guó)際商務(wù)英語(yǔ)研究會(huì)名譽(yù)理事長(zhǎng)、上海市外文學(xué)會(huì)會(huì)長(zhǎng)、上海市科技翻譯學(xué)會(huì)副理事長(zhǎng)、教育部英語(yǔ)教指委商務(wù)英語(yǔ)專業(yè)教學(xué)協(xié)作組顧問(wèn)、復(fù)旦大學(xué)MTI教育中心顧問(wèn)、上海交通大學(xué)外國(guó)語(yǔ)學(xué)院特別顧問(wèn)。1982年起從事英語(yǔ)教學(xué)和研究工作，1996年起參與商務(wù)英語(yǔ)本科專業(yè)建設(shè)、商務(wù)英語(yǔ)教材建設(shè)和全國(guó)性商務(wù)英語(yǔ)研討平臺(tái)建設(shè)。

圖書目錄

Unit 1 Global Trade
Text A Global Trade: The Road to Ruin
Text B After Six Years, the Global Trade Talks Are Just That: Talk
Supplementary Reading No End of Free Trade
Test Yourself
Unit 2 Tourism Today
Text A The Tour of Duty
Text B Eco-Friendly Resorts: Into the Woods
Supplementary Reading Much Greater Paris
Test Yourself
Unit 3 Digital Marketing
Text A When Digital Marketing Campaigns Actually Work
Text B Digital Marketing—What Does It Really Mean? Insights from Nine Brand Digital Marketers
Supplementary Reading Adidas: Another Winner at the World Cup?
Test Yourself
Unit 4 TV Ads and Web Ads
Text A Corny Ads, Nice Revenue
Text B What Works in Online Video Advertising?
Supplementary Reading This Is Your Brain on Advertising
Test Yourself
Unit 5 International Transportation
Text A International Air Transportation
Text B Shipping
Supplementary Reading A Section from Logistics and Fulfillment for E-Business
Test Yourself
Unit 6 Telecommunications
Text A Last Call: Can Nokia Compete with Apple and Android?
Text B How Fast Will Your Internet Be in 2020?
Supplementary Reading How Cloud Computing Will Change Business
Test Yourself
Unit 7 Intellectual Property Protection
Text A Intellectual Property Law and Employees
Text B Smartphones Are the Latest Patent Battleground
Supplementary Reading Copycats vs. Copyrights
Test Yourself
Unit 8 Real Estate
Text A Ten Tips for Getting a Fair Price on Your Home
Text B Should I Buy a House for My Child at College?
Supplementary Reading Property Co-Ownership
Test Yourself
Unit 9 Multinational Companies
Text A Motivations to Go Abroad
Text B Culture and International Business
Supplementary Reading The Benefits of Multinational Companies
Test Yourself
Unit 10 Banking
Text A About Banking
Text B The Five Money Mistakes You Don’t Know You’re Making
Supplementary Reading Defend Your Data: Five<