商務英語精讀（第1冊）

Unit One The Nature of Business Part One Conversations
A: Welcoming a Foreign Client
B: At the Banquet: Introductions
C: Talking Something About the Nature of Business Part Two Text
The Nature of Business Part Three Reading
Barter
Part Four Exercises
Unit Two Marketing Management
Part One Conversations
A: What Is Marketing Segmentation
B: Marketing Strategy
C: Marketing Influence
Part Two Text
Marketing
Part Three Reading
Business Channels
Part Four Exercises
Unit Three Jobs and Occupations
Part One Conversations
A: Go to a Job Interview
B: Application for a Job
C: Having an Interview
Part Two Text
Finding a Suitable Job
Part Three Reading
Working for the Future
Part Four Exercises
Unit Four Manners
Part One Conversations
A: At the Banquet
B: At a Fast Food Restaurant
C: Talking Something About Good Manners
Part Two Text
A World Guide to Good Manners
Part Three Reading
Table Manners at a Dinner Party
Part Four Exercises
Unit Five Telephone Call
Part One Conversations
A: Looking for a Job
B: A Business Call
C: Good Luck Company
Part Two Text
The Telephone: Advantages and Disadvantages
Part Three Reading
Telephone Manners
Part Four Exercises
Unit Six Air Travel
Part One Conversations
A: Booking a Flight
B: Checking in at an Airport
C: Waiting for a New Comer
Part Two Text
Fear of Flight
Part Three Reading
A Flight Experience
Part Four Exercises
Unit Seven The Mana~nnent Process
Part One Conversations
A: Talking About Managerial Process
B: Talking About Managerial Roles
C: Something About Controlling in an Organization
Part Two Text
The Management Process
Part Three Reading
The Work of Managers
Part Four Exercises
Unit Eight Creating the Organization
Part One Conversations
A: How to Make an Organization Chart in a New Slide
B: Departmentalization
C: Talking About Work Schedules
Part Two Text
Organization
Part Three Reading
Organization Structures
Part Four Exercises
Unit Nine At the Customs
Part One Conversations
A: Through the Customs
B: At the Customs
I
C: At the Customs
II
Part Two Text
The Customs'' Commission
Part Three Reading
Smart Smuggler
Part Four Exercises
Unit Ten Negotiation
Part One Conversations
A: About Shipment
B: About Packing
C: About Demurrage
Part Two Text
Negotiation Strategies
Part Three Reading
Culture Obstacles to Negotiation
Part Four Exercises
Appendix A Translations to Texts and Readings
Appendix B Vocabulary
References